| There are several reasons why you should make | | | | site then internal links which don't work. |
| web site optimization one of your main | | | | Download links which are not functioning any |
| priorities and why you should make sure to | | | | more, links to internal pages where you get a |
| take this serious. A web site which takes | | | | 404 error message, these are things you |
| ages to load for example will make your | | | | absolutely want to prevent at all times if |
| visitors leave before they even had the | | | | you want to be taken serious. |
| change to see what you've got to offer. | | | | |
| | | | 6. Refresh Your Content on Regular Bases. |
| That's why I want you to take some of your | | | | |
| valuable time and check out the 8 golden | | | | Once you have created a web site which |
| rules to web site optimization which I have | | | | invites people to pay you a return visit |
| listed here. I can assure you that it will | | | | because of the quality of your web site, you |
| proof valuable to those of you who want to | | | | want to make sure that you refresh (update) |
| give their visitors an experience they will | | | | your content on regular bases. I don't mean |
| remember in the positive sense. | | | | that you should rewrite your complete web |
| | | | site but for a decent web site optimization |
| 1. Content is King | | | | you might want to include automatically |
| | | | refreshing content like a guestbook, forum, |
| You probably have heard this before but I can | | | | or an RSS feed with articles. |
| assure you it is true. The main reasons why | | | | |
| you want to offer decent content is to stand | | | | 7. Use Only Two or Three Main Keywords Per |
| out from the rest. People who visit your | | | | Page. |
| website will be presently surprised with the | | | | |
| quality of your content and will spread the | | | | A perfectly optimized web site will have |
| word for you. | | | | every single page optimized for only two or |
| | | | three main keywords. Use these keywords |
| 2. Load Time of Your Web Pages | | | | between h1tags, make sure that the keywords |
| | | | (or similar keywords) appear on every two |
| Even though a lot of surfers have access to | | | | paragraphs of your web page, and make sure |
| high speed internet connections you will be | | | | your last line of the body text will have at |
| surprised what percentage still uses a phone | | | | least one of the two keywords embedded. |
| connection and modem to go on line. At least | | | | |
| for these people you should make sure your | | | | 8. Get as many One Way Inbound Links as |
| web pages load within 30 sec. using a 56k | | | | Possible. |
| modem. Don't forget that most people are | | | | |
| impatient and won't wait for your web pages | | | | Reciprocal linking still works but isn't as |
| to load. | | | | valuable for your search engine ranking |
| | | | anymore as it used to be, If you really want |
| 3. Create Killer Titles for Every Single Web | | | | to be found in the search engines you need to |
| Page | | | | take your web site optimization to the next |
| | | | level. You'll have to become the one way link |
| Your main web page might be the most visited | | | | king. |
| page of your web site and also the one which | | | | |
| comes up in the search results most often but | | | | Write articles and submit them to every |
| you certainly don't want to forget your other | | | | single article directory you can find. Make |
| pages. | | | | sure to place the article on your web site |
| | | | first and slightly change it before |
| Imagine you are lucky enough that several of | | | | submitting it to the article directories. |
| your other web pages show up in the search | | | | |
| results. What good does it do if nobody | | | | Submit your website to every single directory |
| clicks it because of a lousy title. Make sure | | | | your can find. I would advise only to use the |
| to include your main keyword of that | | | | ones which accept free submissions. Keep in |
| particular web page into your title. | | | | mind that this will be an ongoing job and |
| | | | that it might take several weeks before your |
| 4. Create a Description Explaining the | | | | site gets included. |
| Content of the Page. | | | | |
| | | | Be inventive and come up with ideas which |
| What goes for the title also goes for the | | | | will help you to get your web site link on |
| description meta tag. You should make sure | | | | other high traffic web sites within your |
| that every single page has a clear | | | | market. Not everything has to be copied; you |
| description through which search engine | | | | are smart enough yourself to come up with |
| traffic will immediately understand what the | | | | ideas. |
| web page will be about. Keep in mind that not | | | | |
| all search engines display the description in | | | | Well, as you probably realized by now, web |
| their listings but you still want to get this | | | | site optimization truly is an ongoing job and |
| right for the ones that do. | | | | should be taken extremely serious when you |
| | | | want to get listed on the first pages in the |
| 5. Make Sure Your Internal Links Work. | | | | search engines and receive all that free |
| | | | traffic. |
| Nothing is more annoying when visiting a web | | | | |